Boek Engels

Creating a brand identity : a guide for designers

Creating a brand identity : a guide for designers

Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful bran
Titel
Creating a brand identity : a guide for designers
Auteur
Catherine Slade-Brooking
Taal
Engels
Uitgever
London: King, 2016
160 p. : ill.
ISBN
9781780675626 (paperback)